World leading online e-commerce start-up company Amazon Inc, has launch Amazon Video Direct (AVD), a new self-service program for creators to make their video content available to all Amazon customers.
According to the Founder and CEO of Amazon Inc, Jeff Bezos says that they have launch another strong competitor to Google’s owned YouTube version for video content creators.
Google’s owned YouTube is currently under-fire for their payment structure and even they are planning on their renegotiates process of contracts with the major labels, but the introduction of Amazon Video Direct is a huge opportunity to tap into the growing video streaming market.
Creators can upload content via AVD’s self-service platform and share it and monetize it in several ways. Video content can either be:
- Included in Prime Video at no additional charge to tens of millions of Prime members
- Available as an add-on subscription through the Streaming Partners Program
- Offered as a one-time rental price or a one-time purchase price
- Available to all Amazon customers ad-supported
$1 Million In Monthly Bonus Payments
Amazon Video Direct is not meant to be a home for cat and wedding videos, but it is aimed squarely at the regular viral content creators that are the cornerstone of YouTube’s efforts to monetize the platform and broaden its appeal to more mainstream consumers and advertisers.
In addition to multiple options for monetization, a new AVD Stars program will give video creators a share of $1 million per month bonus based on customer engagement with the Top 100 AVD titles in Prime Video, in addition to any other revenue earned.