Nigerian music entrepreneur and Sony Music West Africa’s pioneer General Manager, Micheal Ugwu was recently featured on Cable Channel Network (CNN), programme called ” Passion to Portfolio ”.
During the CNN’s ” Passion to Portfolio ” programme Micheal Ugwu CNN, he speaks on the evolution of Nigeria Music Industry, and what got him into music business and reason why Sony Music Entertainment brought him on board when it was time for them to get into the West African music business Market.
Micheal is part of Nigerian music panel of experts discussing the Nigerian Music Industry at the just concluded SXSW Music conference in USA.
On what inspired him to get into the music business, he had this to say:
“I was in finance in the UK, I’ve been in the fashion space because I love fashion, I got into farming for a little bit and after that I went into politics. I don’t feel like I actually work, I feel like I wake up everyday to do something that I love.
He believes there are things a corporation like Sony Music can do to help up the stakes locally such as more exposure for artistes internationally coupled with a better presence of International acts locally. He also believes that an ever-growing audience able to legally stream content will make the music industry boom in Africa.
Everybody loves music, but coming from a traditional family you can’t say “I want to go into music” because people would think one was crazy”
You can check out his full feature with CNN”s Passion to Portfolio features below.