Did you love Nigeria music industry and did you want to know more about the business part of the industry, this is a must listen discussion!
At just concluded South by Southwest 2016 Music, Film and Interactive Festival – SXSW 2016, which was held in Austin, Texas, USA : One of the most insightful panel discussion was ” Nigeria’s Music Industry – Ready & Open 4 Business ”.
The panelist consists of General Manager of Sony Music West Africa, Micheal Ugwu, International Artist and Producer DJ Cuppy, Founder and CEO of popular music portal NotJustOk.com, Ademola Ogundele and moderated by Co-Founder/Head of Content of NotJustOk.com, Ovie Ofugara.
The panelist analyzes the structure of the industry including genres and sub-genres, how and where music is made, income streams (how music is monetized by Nigerian artists), licensing and so much more.
The panel address the ongoing challenges and opportunities faced by the Nigerian burgeoning music industry.
The discussion provide a detailed overview of its Eco-system and how it works including collection societies, its Legal practice along with enforcement procedures plus alternative income streams – It shall outline clear paths towards growth, sustainability and investment opportunities for the international music community.
Photo Credit: Urvision Entertainment