Nigeria’s lading and foremost Lager, Star has inked a partnership deal with Spanish based football club, FC Barcelona. The partnership deal sees the brand Star beer to be ” Official Beer Partner ” or “ Official Supporter ” in Nigeria.
However, the partnership deal will now possess the right to promote its connection with FC Barcelona fans and keenly enhance visibility of the club in Nigeria.
Speaking on the new partnership, Marketing Director, Nigerian Breweries Plc, Franco María Maggi, said,
“As a brand we would love to connect with as many football fans as possible. We see this partnership as a way to further consolidate our commitment to millions of fans and bring quality enjoyment of football with unrivalled consumer interaction experience.”
“Star is committed as a brand to nurture this partnership like others which will positively impact on the development of the football landscape in Nigeria. The brand is investing in order to tap, among other things also in the possibility of world-class knowledge transfer” Franco Maria Maggi concluded.
FC Barcelona joined the league of European clubs such as Arsenal, Manchester City, Juventus, Real Madrid and Paris Saint-Germain (PSG) including a national partnership with the Nigerian Professional Football League (NPFL) in 2016.