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2face Idibia, New Album ”The Ascension” Revolutionize Album Sales in Nigeria


2face Idibia, New Album ”The Ascension” Revolutionize Album Sales in Nigeria

2face Idibia New studio album cover

2face Idibia New studio album cover

Today July, 26th 2014, is exactly a week that African living legend Afro pop singer 2face Idibai, launch his 6th studio album ”The Ascension”  at Escape, Victoria Island, Lagos.

Ever since the album has being released out, the  ”The Ascension’‘ album have reshape the structure of album sales in Nigeria.

Over the years album sales in Nigeria is the hand of marketers and creativity theft thieves of alaba marketers piracy , which did not bring any income to the artistes and label records.

Since the released of the album, it has never posted on any music blogs sites in Nigeria, which is free platform for any music lover to download music from their various musicians.

Hypertek Music and 960 Music Group decided to revolutionize album sales in Nigeria, by introduction of selling the ”The Ascension’‘ new album on various digital music merchandise vendors sites online such as Spinlet, Konga, iTunes, Spotify . However 2face, is ready to files a lawsuits on any blogs sites that upload his music on their sites.

2face , follow the foot steps of 9ice, Ice Prince , Ajebutter 22, but some of their tracks still surface online. This is welcome approached for music business in Nigeria.

In the western world, album sales are done by various  online digital merchandise vendors sites, while the artistes or the label records receives royalty from their hardworking project.

Over the years labels and artistes are not making money from album record project, they only make money through shows, endorsement deal and latest introduction of caller tunez by telecommunication companies in Nigeria.

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But the limitation of it is will fans , are will ready to support these artistes in their project of cooking good music for us and also another limitation for this approached is that, it may not reach the average Nigerians that are lover of their music.

This is great welcome approached for music business in Nigeria music industry.

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