One of the most structured recording company in the Nigeria music industry, Aristokrat Records has signed a strategic partnership with Universal Music France (UMF), a company under the arms of Universal Music Group (UMG).
According to a press statement released out hours ago, Universal Music France (UMF) and The Aristokrat Group has signed a strategic partnership deal which consists of a label deal and a publishing deal. All Aristokrat Records artistes such as Kel P, Jujuboy Star and Tneeya will be signed via Caroline France, a Universal Music France label as part of the deal.
The publishing deal intends to discover and develop African artists, songwriters, and producers, in order to give them the opportunity to access the global market. The first publishing signings are Kel P, Jujuboy Star, and Saszy Afroshii.
In announcing the partnership, Olivier Nusse, CEO, Universal Music France, said, “I am very proud that Aristokrat Group has chosen Universal Music France as its strategic partner to reach a global audience!”
Bertil David, MD, Universal Music Publishing France, said, “Aristokrat is one of the most important voices in Africa right now. The quality of their A&R, their vision, and entrepreneurship is both unique and progressive. We are very proud at UMP to be able to give Aristokrat the global presence they deserve.”
Piriye Isokrari, Founder and CEO, The Aristokrat Group, said, “This is an exciting time for African musicians, producers, and companies such as ours. Over the last decade, we’ve been at the forefront of cultivating the sound and building sustainable structures locally and we are happy to be able to bring our music and culture to the global market through this partnership with the Universal Music Group. ”