On 31 July 2019, Micheal Ugwu, the inaugural General Manager of Sony Music West Africa, announced his departure from the role. His tenure coincided with the label’s expansion into the region and several high-profile artist relationships. The transition also raised a broader industry question: how much does a major label’s success in a market depend on the local executive building relationships, teams and operations on the ground?
On February 2016, Sony Music extends its operational presence across the Africa continent market with a physical office in Lagos and further appointed Micheal Ugwu, as the General Manager of the West Africa Sub-division.
Although, Sony Music has already appointed former President of Davido Music Worldwide (DMW), Oluwaseun Lloyd also known as, Banko as its General Manager. But during the Micheal Uwgu tenure as GM of the West Africa division, he highlighted his ups and downs of his journey below.
Notable deals such as Davido and Wizkid comes to pass alongside with controversial Ycee’s ” Juice ” becoming the most stream track in Sony Music Africa‘s history.
