Mobile Apps Succeeds Websites in China
China is the largest populated country in the world. Because of the larger customer base, many companies are trying to enter the Chinese market. People are more dependent on their mobile phones rather than other services. Mobile apps are an integral part of our daily lives. They are said to be self-contained programs, used to increase the functionality in a user-friendly way.
Today’s modern smartphones come with powerful web browsers. When the folks refer about apps they are almost referring to programs that run on mobile devices, such as Smartphones or Tablet Computers.
An app seems to be everything which falls into many categories. If a person wants to communicate with their friends or even to book for last minute holidays there’s an app available. Most of the applications work independently, but some cooperate with tools in other media.
Some apps can also be used to control digital video recorders. A website may have a variety of applications for mobile devices, which allows communication between the phone and the website itself and hence allowing the user to synchronize data using the internet.
Advantages of Mobile apps:
- A mobile app can provide offline access to content or perform functions without a network/wireless connection.
- To manipulate complex calculations, charts or reports, a mobile app can do it effectively.
- If an individual wants to perform certain mobile-specific functions such as click-to-call, SMS or to access a user’s camera or processing power, a mobile app can do it more reliably in a well-organized manner.
- The enterprise apps can provide more value to their customers and there will be a better communication with their brand.
- They reduce the employee’s workload by information requests and phone calls.
Types of Mobile Apps:
The marketplace including the share markets is crowded with all types of mobile apps. There are several types of mobile apps. Some of the important types are given below.
Social Media Mobile Apps:
In the present era, Social media apps are some of the most popular types of mobile apps. The social networks are built by the people and most of them check in with them every day. The most known Social Media Website ‘Facebook’ alone reports over one billion active daily users. Hence, a mobile app provides the ease of accessibility. These apps integrate the expanding features of the social networks. This app tracks an individual’s activities and allows them to compare their statics with other people in a network even with the strangers. Some of the common social media apps are Facebook, Instagram, Pinterest, and Snapchat.
Utility Mobile Apps:
Utility Mobile Apps are the most frequently used one. Mostly, these apps come pre-installed on one’s device and serve a single function. Some examples of common types of mobile apps these types of the category are Reminders, Calculator, Flashlight, and Weather. These type of mobile apps are used more often but only for a shorter period of time. For example, a person uses a calculator for solving mathematical equations and put it away. One’s aim should be to increase the frequency of a utility app in order to successfully construct it. These apps can enhance the significant revenue stream.
Entertainment Mobile Apps:
These apps are also known to be the games apps. They are huge and very competitive. It is one of the most obvious mobile app categories and popular among the developers because they bring back consumers back multiple times each week, sometimes multiple times per day. Both the frequency and length of play is high in most of the successful games. Some example of game apps is angry birds, Clash of Clans, Subway Surfer etc.
Productivity Mobile Apps:
These types of mobile apps look like a boring one but it is fabulously a popular category and indispensable one. These types of apps help their users to complete a task quickly and efficiently in a well-organized manner. Some examples of productivity apps are Documents, Sheets, Wallet, Evernote, and Wunderlist etc. The Documents, Sheets and Wallet are the products from both Google and Apple.
Information Outlet Mobile Apps:
These maps are also said to be News apps. They supply their users with the news and information and hence satisfying their needs. Examples of different types of popular news apps are Buzzfeed, Smartnews, Feedly, Flipboard, and Yahoo News Digest etc. The given news apps deliver something different and unique one.
According to the Survey:
The report exclaims that China’s internet users are spending most of their time on mobile apps than on PC web pages in a significant manner. According to the latest information, about thirty percent of the user’s time was spent on personal computer web pages and around seventy-three percent of user’s time was spent on mobile devices. The growth in the number of smartphones in use in China continues to increase each and every day.
Estimation of iResearch uses to grow about twelve percent year over year to about two billion Smartphones by the end of 2016. As Smartphone use becomes ubiquitous, the consumers in China are moving to new media channels in droves. The survey report of 2016 says that about sixty-five percent are using video website/apps, fifty-eight percent use news apps and fifty percent use internet TV.
On the other side of the coin, only twenty-six percent of the people watch television without the internet and just nineteen percent use newspapers. Modern media users are multi-taskers and about sixty-nine percent of new media users also watch TV at the same time.
While on the China user’s Smartphone, social media is the primary activity for seventy-eight percent of users. About sixty percent of the new media users consume news and information by using the WeChat, Weibo, and mobile news apps.
Comparison of India and China on the basis of Internet Usage:
Most of the internet users in India spend over three hours online, compared to two and half hours by the Chinese people. The Indian folks spend over two and a quarter hours a day on social media compared to an hour and a half by the Chinese folks. From the above points, we get that the mobile businesses are targeting the huge Indian market. Over seventy percent of the population is yet to come online. Less than quarter of the one billion people are active on online shopping sites. Indians spend less than two hours a day on average watching TV and more than twice that amount of time on the internet. Average internet connection speed in India is a mere 2.5 Mbps, which is half of the global average.
Is Mobile Search Gaining – a physical resistance in China?
According to the report of a famous magazine, there are five hundred and sixty-six million desktop search engine users, about eighty-three percent utilization rate, and four hundred and seventy-eight million mobile search users, which represents about seventy-eight percent utilization rates.
Baidu is the class leader in the mobile search which offers many community services and several searches for websites, audio files, video files and images; about ninety percent of mobile search users utilize this Baidu service on their phone. The closest competitors are Sogou and 350 Search with penetration rates about twenty-three percent and about twenty-one percent respectively.
Author Bio
Smith Felix is a senior copywriter, a best PHP script developer in India which provides Dectar Apps services for the past 3 years. He is also an expert in digital marketing and web development who writes articles on the latest topics covering valuable information on cloning scripts.