Tidal and MTN Nigeria Announces A Strategic Partnership Deal
Nigeria’s telecommunication network provider MTN Nigeria announced a strategic partnership with the global music and entertainment streaming platform, Tidal. The partnership will enable MTN Nigeria subscribers to receive free 30-day access to Tidal, via their phones in a wide variety of short and long-term subscriptions.
Sometimes in July, Tidal officially goes live in Nigeria, as they expand operations into the Nigerian market, after several months in other African countries.
And as part of their strategic mission into the Nigerian market, here’s what the Chief Digital Officer, MTN Nigeria, Srinivas Rao, has to say:
“MTN has always been supportive of local and upcoming artists. Our partnership with TIDAL is another footprint on how we continue to contribute to the growth of the music industry. We will continue to provide platforms like this that enable our customers to consume good music and connect with their favourite musicians.”
“TIDAL naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth,” Lior Tibon, COO at TIDAL.