Nigerian talent manager and entertainment consultant Bizzle Osikoya said he was no longer interested in managing artists, citing the strain of the relationship between managers and the talent they represent. His comments, made in an interview with Boomplay’s Buzz Exclusive, offer one manager’s account of a difficult job; they should not be taken as a description of every artist-manager relationship.
Bizzle Osikoya, who has been an instrumental part of the career success story of artistes such as D’banj, Naeto C, Sasha, Ikechukwu, Wizkid, Davido, Tiwa Savage, Reekado Banks, Korede Bello, Di’Ja and many others, recently had a chat with Buzz Exclusive, an arm of streaming platform BoomPlay.
In an exclusive interview Bizzle Osikoya had with Excel Joab of Buzz Exclusive, he reportedly says “The hardest thing about managing artists is that artists are divas. When they start, they’re humble. Once they get money[and/or fame], they change.”
“I no longer manage creatives. The hardest thing about managing artists is that artists are divas. When they start, they’re humble. Once they get money, they change. A lot of them will tell you that they won’t be like others but I’ve worked with a lot of people so I know better. All the top guys right now, Wiz, Davido. I’ve seen them when they didn’t have money and when they got money. So trust me, I can tell you that, money definitely changes people. I’m not interested in managing an artist. I’d rather be an A&R, help you develop your talent, help you find your sound and connect you with the right people but as far as artist management, that’s not my thing. I’m the kind of person that does not take nonsense and once you start to be rude and disrespectful, I’ll walk away”
“The hardest thing about managing artists is that artists are divas. When they start, they’re humble. Once they get money[and/or fame], they change.”@bizzleosikoya really said what he said!!! pic.twitter.com/2eprswx3T7
— The Upcoming Artist Guide (@Thejollofdiary) February 5, 2020