FilmOne’s 2025 yearbook reports ₦15.64bn gross and 2.8 million admissions in its headline market series. This guide compares those figures with the state-level table and explains why they are not a fully reconciled Nigeria-only total.
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Nigerian music’s global growth depends on more than streaming reach. This report looks at royalties, local live-music infrastructure and the limits of what public platform figures can…
Mavin and DMW illustrate different approaches to artist development, label structure and visibility. Here is what public reporting establishes about their businesses—and what remains undisclosed.
In February 2022, Ahmed Ololade, known professionally as Asake, signed with Olamide's YBNL Nation. Five months later, in July 2022, he signed again, this time with EMPIRE,…
Read the sources, understand the measures and follow the calculations behind our reporting.
FilmOne’s first-half 2026 box-office figures put Nigerian titles ahead of Hollywood releases in the reported market, but the comparison depends on the period and dataset. This article…
Cinema, subscription streaming and YouTube generate revenue in different ways. This article examines what Netflix, Showmax and YouTube mean for Nollywood distribution without treating views or box-office…
A film’s ₦1 billion box-office gross is not the amount its producer receives. This explainer examines cinema splits, distributor agreements, taxes, fees and costs that shape what…
Burna Boy’s music has appeared in Apple Fitness+ and Peloton workout offerings. This report looks at the catalogue exposure and what public announcements do—and do not—reveal about…
Davido’s public workout clips offer a glimpse of the physical preparation behind live performance. The article separates what is visible from what the footage can’t establish about…
A 2021 criticism of Adeyinka Alaseyori’s “Oniduro Mi” by Tope Alabi sparked a wider public debate. This article traces the controversy and separates online interpretations from what…
We cover the culture people care about and the business decisions that shape what they hear and watch.
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