The first black president Barack Obama Jnr, one again show is supremacy power as one of the most influential and power personality around the world.
Last Monday Obama registered a new, personal Twitter account. Sure, there was already a @BarackObama account, but that is mostly run by his staff. This new account, @POTUS, will allow the president to “engage directly with the American people, with tweets coming exclusively from him.”
Of course there was a mad rush of activity on his new account, causing him to break the previous Guinness World Record for the fastest time to reach 1 million followers, held by Robert Downey Jr.
Why am I mentioning this?
It’s clear that Twitter continues to be one of the most popular social platforms.
Earlier this year Twitter and Google struck another deal to make Tweets appear in Google search results. That means that Twitter, as a marketing platform, is becoming even more powerful.
I think it’s safe to assume that Tweets will directly impact your organic search results now, whereas before there was the whole correlation-causation debate 😉
So what does this mean to you?