Author: Olayinka Koya
Music Business
Someone Is Selling Nigerian Artists Fake Streams and Calling It Promotion: Here Is How to Tell the Difference
Every week, somewhere in a Nigerian artist’s DMs, a message arrives for music farming streaming. It promises 100,000…
Nollywood Business
Nollywood Is About to Beat Hollywood at the Nigerian Box Office: Here Is What That Number Hides
In 2019, Hollywood owned the Nigerian cinema. It took 70 percent of box office revenue while Nollywood collected…
Culture Bio
Burna Boy Is on Apple Fitness+ and Peloton, Nigeria Has Not Asked What That Is Worth Yet
In July 2024, Apple Fitness+ made Burna Boy a spotlight artist. His catalogue was embedded into workout classes delivered…
Culture Bio
Davido Trains Like His Career Depends on It: For an Afrobeats Artist, It Actually Does
Davido Fitness
Music Business
The Next Phase of Nigerian Music Has to Be Built at Home: Here Is Why the Industry Keeps Getting This Wrong
Nigerian music industry
Nollywood Business
Netflix Left, Showmax Is Dead, But YouTube Stayed: Here Is What That Actually Means for Nollywood Streaming Money
Nollywood streaming economy
Music Business
Two Nigerian Record Labels, Same Year: One Worth $150 Million, One Nobody Could Confirm Still Existed
The Nigerian Record Label Bible
Music Business
Inside Knowledge of Nigerian Record Label Contract: Asake Signed Two Record Deals in 2022, Only One Moved When He Left YBNL
In February 2022, Ahmed Ololade, known professionally as Asake, signed with Olamide‘s YBNL Nation. Five months later, in…
Nollywood Business
A Billion Naira at the Box Office, Less Than Three Hundred Million in the Pocket: Inside Nollywood’s Cinema Split
On January 30, 2026, at the premiere of Anikulapo: Rise of the Spectre, Kunle Afolayan said something that…
Music Business
Qing Madi Is 19 and Fighting Two Labels at Once, Nigerian Music Built This Problem Itself
Chimamanda Pearl Chukwuma went on Instagram on April 21, 2026, and said something that most 19-year-olds should never…
Music Business
The Link in Tiwa Savage’s Bio Is Not a Detail, It Is a Decision
Tiwa Savage Ditto Music Energy single independent artist 2026
Music Business
Nigeria Got Two Artists on the FIFA World Cup Soundtrack But Nobody Has Properly Explained What That Cost
Burna Boy Rema FIFA World Cup 2026