In the recent years now, the selling of music through the digital platform has been major innovation to the issue of album sales while the introduction of music streaming sites also brings much ease to the privacy and scamming ways of (Blogs and Music Sites) giving music out for free.
While the dominance supremacy of Spotify and Pandora in recent years, have give ways for the revolution of Jay-Z‘s Tidal music streaming site, due to the ratio per cent at which the streaming sites are giving to the music label, artists and composer .
The world is making every effort through the use of technology to the bridge gap between privacy and the downloading of music for free to the new innovation of selling music in digital platform.
The western world have been making every thing possible to bridge the gap of create a music platform that will make use of a business model that permits royalty payment while being able to gain sufficient acceptance in the consumer space, and then leverage on consumer acceptance to create solutions to even bigger problems in the music industry.
The Africa as a continent is not left out on this revolution with the fast growing of our music industry, one sector of Africa music industry has take another radical step ahead of their counterpart in the continent with the introduction of mobile music steaming site called Orin.
This innovation project is created by the convener of annual Nigeria Entertainment Conference and Founder of NET Ayeni Adekunle.
This platform, a mobile site and application, is a content streaming service which has a sizeable and growing library of 100% African music and video content. It also functions as a social network with functionality such as user profiles, likes, comments, polls and conversations.
What makes it best placed to be the solution to the long-running royalty-payment dispute and a successful platform is very simple – Orin pays artistes royalties and it does this without charging signup or subscription fees. It is able to do this by the creative merger of two entirely separate tech categories. An examination of this merger throws up some very interesting possibilities and questions.
The music streaming site ‘‘ Orin ” (meaning Music in Yoruba) provide special features such as music, videos, mixtapes, to unique mood inspired playlists. The site also enables users to update their profiles as well as view other users.
The introduction of Orin has giving a music breast of air to the saturated ‘music blogs’ offering the same old ‘listen here, download here’ services.
The basic Orin user experience is made up of eight major components namely:
The Mixtape: Where users can view the track listing of the platform’s active mix tape.
Recently added tracks: Which lists the most recent tracks the user has listened to,
People: Which displays members on the site and gives users the chance to connect to other users randomly or based on shared conversational or content preferences.
Listen: Where the audio library can be accessed. Share: Which is a big selling point of Orin. Here users can share tracks with friends on Orin and across various social networks.
Profile Settings: Where users can edit their profiles, change their settings and preferences and manage their login and security details.
Discover: Which redirects users to the platform home screen in order to navigate to another section of the platform
Artist: Where all artists on Orinare listed.
Videos: Where recently added videos are listed.
Moods: Which displays the various genres of tracks on the site.
Currently, the Orin mobile app is still under development and when finished, it will be available on Android, iOS, Blackberry and Windows mobile devices. Already the Orin website is live and fully functional and it is available on all mobile browsers..