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Democratising Travel to Promote Inbound Tourism



Democratising Travel to Promote Inbound Tourism

Blessed with great vegetation, mind-blowing landscapes, unique flora and fauna, historical monuments and rich culture that cut across the 36 states of the federation, Nigeria is one of the most beautiful and thrilling countries to visit in Africa.

However, only quite a handful of Nigerians are aware of this fact. Even the few that are aware of this don’t count Nigeria as a tourist destination. They have already concluded plans to travel to Dubai, London, Cape Town, Paris, New York and other ‘exquisite’ destinations for their vacation.

There is absolutely nothing wrong with visiting these charming destinations. However, what is wrong is that after traversing the world, you refuse to explore Nigeria perhaps because you think Nigeria has nothing to offer. You are absolutely wrong. Nigeria has so much to offer.

What does Nigeria have to offer both local and international tourists?

When it comes to tourism, the offerings of Nigeria is limitless or let’s say infinite. Each one of the 36 states has something to offer in terms of tourism. Although some of the destinations are more popular than others, it still does not relegate the fact that you will have a magical experience in any of the states.

To encourage Nigerians to travel, Jumia through its hotel and flight services has democratised travel and encouraged inbound tourism. Presently, you can book affordable packages to different destinations in Nigeria. So, there is no excuse for you not to travel or tour Nigeria or for tourists not to visit the country.

It must be added that Jumia has partnered with tour operators to enable them to push their packages and with the traction on Jumia, we have seen a significant number of people both locally and internationally making enquiries and actually booking these packages.

*Northern Nigeria

Northern Nigeria is a resplendent and charming region of the country contrary to widely held beliefs.  From Sokoto to Kano, Bauchi and Kaduna; there are so many things to do and see. Kaduna has Kajuru Castle and Kumuku National park;  the ancient city of Kano delivers history in the form of the Gidan Makama Museum and the Kano city wall; Adamawa has Sukur Cultural Landscape; Bauchi has the popular Yankari Games Reserve and Taraba state host Chappal Waddi-the highest point in the country. Additionally, northern Nigeria has the Durbar Festival that is celebrated with pomp and pageantry.

*Southern Nigeria

Although there are other destinations in Southern Nigeria, Calabar has positioned itself as the leading destination in Southern Nigeria. This is because it has been packaged to appear this way. Calabar is a total package. It hosts the biggest street party in Africa – the Calabar Carnival, Obudu Cattle Ranch, Tinapa Resort, Agbokim Waterfalls as well as a very rich food culture!


Democratising Travel to Promote Inbound Tourism

*Eastern Nigeria

If you want to see cultural display at its best, look no further than eastern Nigeria: Imo, Anambra, Abia, Ebonyi and Enugu. Inhabitants of these states hold their culture dear to their hearts. That is why when you visit a destination like Ogbunike Cave in Anambra, there are some entry rules you have to follow. Beyond this, tourists will see the relics of the civil in Abia state at the National War Museum, Ngwo Pine Forest in Enugu, the Long Juju of Arochukwu in Abia and  Awhum Waterfalls Enugu. There are also festivals like the new yam and masquerade.

Western Nigeria

Festivals, tourist destinations and historical moments are all waiting for tourists who visit some of the states in Western Nigeria. One of the best places where tourists can start from is Osun state. They will be treated to the Osun-osogbo festival, the Osogbo groove (a Unesco World Heritage site), and the Olumirin Waterfalls. Other prominent destinations include the Ikogosi warm spring in Ekiti State, Idanre Hills in Ondo, Olumo Rock and Ojude Oba Festival in Ogun State as well as Badagry and the Eyo festival in Lagos.

For Nigerians who are still contemplating what the country has to offer in terms of tourism, you can now see that the bucket list is infinite. The only role you have to play is to ensure that you immerse yourself in the culture of the destination you are visiting and you will be fine!

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