The evolution of Apple Music has being very interesting for the past 10 month as they become the destination for artist to exclusively debut new music.
CEO of Apple Inc, Tim Cook speaking today at the unveiling of new iPhone 7, reported that Apple music hits 17 millions paid subscribers up from 15 million since June.
Though during the Tim Cook presentation today, he major emphasized on the power of exclusive content to the success of Apple Music growth model.
“Apple Music has become the premier destination for artist to exclusively debut new music,” said CEO Tim Cook at the start of today’s Apple launch Event. Apple debuted more than 70 music exclusives last year, according to Cook.