Leading telecommunication giant MTN in collaboration with content aggregator, Content Connect Africa and Just Music has clinched a landmark deal that gives it the exclusive rights to British born singer Adele’s much-anticipated single entitled ” Hello ” which was released on October 23, as a caller ring back tone.
This is the first time that British born singer Adele, will allowed her material to be used on this kind of format. ” Hello ” is first single released out from the much anticipated Adele‘s ” 25 ” album, which is set to be released worldwide on November, 20, 2015.
Though Adele‘s ” Hello ” has been used as Caller Tune on MTN, on Friday, October 23, 2015, in South Africa, Nigeria and Uganda and will be exclusively available to MTN subscribers for downloading on MTN’s music Plus platforms, customers will be able to download it by dialing *123*53# at 50c per week.
According to Sales and Marketing Executive for MTN South Africa, Larry Annetts, says :
“MTN is pleased with the securing of these rights, in collaboration with Content Connect Africa, as it gives expression to MTN’s ongoing commitment to promoting music as an art form. MTN has a proud track record of promoting the development of music on the continent, and our collaboration with renowned artistes such as Mafikizolo, Mi Casa, Nigeria’s Praiz, Tiwa Savage, Davido and Don Jazzy, amongst others, is indicative of our quest to use our expansive footprint to give our customers the best musical experience.
Few days ago, Adele and her team could not reach agreement with tech giant Apple for the selling of her CDs in their Apple Stores.