Veteran rapper and Records Label owner Eldee, in his latest post indicted that he is quitting his professional musical career for an online airplay tracking solution called PlayData designed for musicians and advertisers.
In his last post, which went viral in various online media platform — reflect the journey beginning to stardom, his desire to fulfilled his dream and also how he is enjoying himself as father to his little kid.
“I have two houses full of pro audio recording equipment that are probably going to be listed on eBay soon,” so, if you are a budding music producer, you should get them before they head for eBay.
The veteran rapper and record label owner Eldee, is set to used the technology for highly crying of musician not getting paid for their various content online.
Knowing fully well the cries over the years by content producers and creators with regards to their entitlement on content airplay, Eldee is out with a game-changer in PlayData, a platform for content producers as well as advertisers to monitor the airplay of their content in real-time both on radio and television.
This addresses part of the challenges associated with getting return on investment (ROI) for content owners.
In a recent blogpost, the rapper says PlayData has already raised capital to provide the solution on a global scale for anyone looking forward to having a verifiable data with respect to their broadcast campaigns or music airplay.
The solution not only gives users the details of the broadcaster but from users’ dashboard, users also get to know the location of the broadcaster as well as the date and time the content is aired.
PlayData is giving users real-time analytical data of music or campaigns on radio and television,for the music artist, they get to know the exact period that their music is witnessing an increased or decreased airplay.
As a musician or advertiser, you upload your audio files, PlayData encodes the files and monitors broadcasters on your behalf, and provides you with real-time reports, and you know all you need to know about the airplay of your music or advert.
As of this publication, PlayData has so far monitored 23 Ad Campaigns, 5236 musical works with part of the prices being 1,104 cups of coffee and 68 pizzas.
However the website’s landing page reveals that the platform is yet to go live, but currently monitors 5,000 radio or TV stations across two continents, that is just 2000+ lower than the number of radio stations being tracked by Digital Radio Tracker.
For now, the Digital Radio Tracker seems to be one of the potential competitors of Eldee’s solution, however PlayData is a step ahead with airplay tracking on television stations.
While Digital Radio Tracker provides daily and weekly reports of your music airplay on radio, the PlayData provides users with real-time analytics about airplays both on radio and television, and the platform is still expanding its reach in terms of the number of radio and television station under its watch.
Credit: Pulse.NG