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Don Jazy’s Mavin Records Expands to Becomes Mavin Global, Signs Multi-Million Dollar Equity Investment With Kupanda Holdings

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Don Jazy’s Mavin Records Expands to Becomes Mavin Global, Signs Multi-Million Dollar Equity Investment With Kupanda Holdings

Don Jazzy led Mavin Records has signed a Multimillion-Dollar equity investment partnership deal with Kupanda Holdings, which is aimed at creating better opportunities for African music.

The deal means that Mavin Records intends to scale operations to meet the rapidly growing international demand for African music. The deal will afford the label an opportunity to increase its artists’ roster, and strengthen its services across A&R, touring, marketing, distribution, publishing, and partnerships.

“Our mission is to grow Mavin Global into the music powerhouse of Africa”, explains Michael Collins Ajereh a.k.a Don Jazzy, Mavin Global President and Founder.

“By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.”

Mavin is home to African artists including Tiwa Savage, Dr Sid, and Korede Bello. Since its inception in 2012, it has utilised digital platforms to reach local audiences and grow significant fanbases among the African diaspora in the US, Europe and UK. The investment will enable the company to develop brand partnerships for its artists.

“With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale,” said Tega Oghenejobo, COO of Mavin Global. “We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry.”

Mavin Records Signs Multi-Million Dollar Investment Deal With Kupanda Holdings

Don Jazy’s Mavin Records Expands to Becomes Mavin Global, Signs Multi-Million Dollar Equity Investment With Kupanda Holdings

“Between Don Jazzy’s leadership in defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate the promotion of African popular music to the world,” said Bobby Pittman, co-founder and managing partner at Kupanda Capital. “We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.”

“This partnership is an excellent opportunity for us at Kupanda Capital to deploy our business building capabilities alongside our data-driven knowledge of the African consumer to scale Mavin’s operations across Africa, and globally,” said Linda Oramasionwu-Leverette, co-founder and partner at Kupanda Capital.

“I’m overjoyed to be part of this new era for Mavin,” said Korede Bello, whose track Do Like That has been streamed 200m times. “With the support of this team, I’m excited to release new music for my fans and connect with even more music lovers across the world.”

About Mavin Records and Kupanda Holdings

Mavin Records is Africa’s leading record label. Founded in Lagos in 2012 by legendary producer Michael Collins Ajereh (Don Jazzy), Mavin has produced some of the iconic artists and songs of this decade and has shaped the sound of Afrobeat music. Its roster spans genres from Afrobeats to alternative rock to rap. Current artists include Tiwa Savage, Korede Bello, Johnny Drille, Di’ja, D’Prince, Dr. SID, Ladipoe, DJ Big N and DNA.

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Kupanda Holdings, on the other hand, is a joint venture between Kupanda Capital and TPG Growth. TPG Growth is known for its ability to grow and scale businesses, and TPG’s investments include media heavyweights like Spotify, CAA, STX, Vice Media and Cirque du Soleil globally, and TRACE media in Africa.

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