The biggest and most view reality show in Africa continent ” Big Brother Africa ” , the 2015 edition will not take place as already expected.
The reason for this year edition not to take place was due to the organiser Africa Magic and Endemol are unable to get sponsorship for this year’s edition of the reality show.
The Manager of Multichoice Ghana, Anne Sackey confirmed to Razz Newspaper that they at Multichoice Ghana have received notice from MNET that this year’s edition of Big Brother Africa will not come off.
She explained that MNET did not give them any reasons as to why they will not be doing the Big Brother this year, but then, she personally thinks it’s due to sponsorship constraints.
“They didn’t give us any reason though, but I think it’s mainly because of cash constraints as we all know the show is very expensive to put up” she said.
Anne Sackey said since the organizers don’t have a constant annual headline sponsor (s) for the show, it becomes difficult sometimes getting sponsors.
“They don’t have fix sponsors on the show. Every year the sponsor changes, sometimes it’s Coca¬Cola, sometimes MTN and other companies from Ghana have sponsored before” she noted.
On further interrogation to shed more light on whether their inability to get a sponsor is a publicity stunt or not, she stated that MNET is a separate company and that they have their target and strategies so until they write to them, she can’t answer any more questions on their behalf.
Tanzania’s Idris Sultan emerged the winner of the 2014 Big Brother Hotshots and he went home with the star prize of USD300, 000 while Akintayo Faniran, a Nigerian model emerged the first runner up.