Erica Signs Brand Endorsement Deals With Star Radler And Legend Stout
Former Big Brother Naija housemates Erica was unveiled yesterday in Lagos, the latest brand ambassador for Star Rader and Legen Extra Stout. The madam President of the Elites Gang, Erica was a member of the housemates for this year’s Big Brother Naija: Lockdown edition.
The two brands Star Rader and Legen Extra Stout, took to their social media page to welcome her into the family.
While reflecting on the brand’s new ‘Red Fruit’ variant, Portfolio Manager, Non-Lager & Flavoured Brands, Sarah Agha said, “We’re very excited to be unveiling this new flavour. Having tested and planned this launch for quite some time, we’re happy to be giving our consumers more than just a taste of the new variant but offer twice the refreshment. The new red fruit variant gives every consumer a Chapman taste mixed with beer, making it a unique drink. We can’t wait to hear all the reviews!”
Star Girl + Star Radler? Yes please! We’re super excited to announce that @EricaNlewedim is officially a part of the ever-growing Star Radler family. Let’s give her the warmest welcome, people! #EricaUnveils #StarRadler #TwiceTheRefreshment pic.twitter.com/jrsZjgHEdk
— Star Radler (@star_radler) November 12, 2020
In her remarks on the brand’s new look, the Brand Manager, Star Radler, Onyebuchi Nwangwu added, “With the new label and can design, Star Radler will stand out on the shelves and in the fridges at your favourite supermarkets and stores. We’re confident that this new look adds to the unique experience every Radler consumer will have with the brand.
— Nigerian Breweries (@NBPLC) November 13, 2020