Bleaching in Nigeria has move from what can be described as bad habit to norm, while recent survey shows that Nigeria are highest ranking country with bleaching women – the stat further shows that 77% of Nigeria’s population are bleaching.
Now that’s a hell of a statistic, and although I am not one to believe such claims, I can surely introduce you to one person who probably is responsible for bleaching most Nigerian men and women!
Nigerian cosmetologist, Pela Tonye Okiemutie, ‘the bleaching expert’, could probably compete with TB Joshua when it comes to the world or miracles. His cosmetological miracles include his own personal journey through bleaching, as well as helping many Nigerians and indeed people around the world realize the dreams of having a lighter skin tone.
The business of whitening lotion is a multi-million dollar business which some businessmen have already built an empire around. Pela is not an exception; he has been reported to own a multi-million-naira mansion in Lagos. His Pels International Skincare business include products as well as a spa, where clients can get personal pampering.
Although Pela doesn’t like to disclose his clients rumor has it that his clients include Tonto Dikeh, Denrele and a host of others that he give shout outs to occasional on his social media pages.
In an interview with Encomium Magazine some years back, Pela insisted that his products are not harmful to the skin of his clients. He said: “We do our creams with herbs and fruits for brightening and maintenance. We have whitening creams, lightening and maintenance cream for a naturally fair person. We have caramel for dark people who want to glow and do not want to bleach their skin. We have pink lip treatment. We also handle bump control for men and some other personal women products.
He insists his products are premium and do not have the negative impact of bleaching with bad products.
“Gone are those days when people used bad products like hydroquinone and other forms of chemicals that cause damage to the skin. We use advanced products. We learnt how to use herbs and the fruits we consume on the skin. We’ve discovered some other products like Gluthatione. They are pills that are medically good and needed for the body, which has its side effect as lightening the skin. So, it is not a bad side effect, Gluthatione kills and reduces cancer. It kills kidney problem, lungs problem. It reduces high blood pressure. It’s anti-aging, clears spots and pimples from your face and body. It is more of a healthy medication with its side effect as whitening,” Pela claims.
