Over the past few months, we have seen Apple Music picking up artistes one by one for exclusive deals.
But this time around its has signed, sealed and agree with an entire – a big one label.
One of the world most powerful music power house Cash Money Records, who is home for artists such as Lil Wayne, Drake, Nicki Minaj, Young Money, Birdman and others are now official partner of the service – to some extent, at least.
The co-founder of Cash Money Records, Birdman announced the move on his official Instagram account and its described it as power move between both companies.
In that picture overview, Birdman was seen alongside with Larry Jackson, whose is former A&R exec at Jimmy Iovine’s Interscope, now plays a key role for his former boss at Apple – targeting artists, especially those from the hip-hop/R&B world, with exclusivity deal offers.
With this deal, it seems that Apple Music will have exclusive right to all Cash Money Records artists catalog, with this move from Apple it makes the battle of exclusive right of music interesting between Spotify and Tidal.
According to report says that ” Power Move ” involves the creation of a documentary about Cash Money and Birdman, which will air exclusively on Apple Music.
Apple may well have stumped up a big cheque to make it happen, potentially alongside some promotional guarantees regarding both iTunes and Apple Music itself.
One possible option: Apple paid out a weighty advance to Cash Money, at least some of which will be recouped from the label’s future Apple Music/iTunes income.
Another: the two parties are co-creating content, whether music or video, which will remain exclusive to Apple.
Source Quote Credit: Music Business Worldwide