Leeds United Signs Strategic Partnership Deal With Jay-Z’s Roc Nation
English Premier League newcomer Leeds United has signed a strategic partnership deal with American Rap Mogul Jay-Z‘s Roc Nation. The EPL club side, Leeds United, who made their long-awaited returns back to top-flight English football is planning on expanding their brand away from football business alone into a fully valuable company.
On Saturday, the club announced the partnership in the form of a mural depicting homegrown Leeds and England midfielder Kalvin Phillips, alongside club legends Lucas Radebe and Albert Johanneson, in Leeds city center.
“I’m so honoured and humbled to be muralised on a wall in the city I love alongside Kalvin and a fellow South African, the legendary, Albert Johanneson who paved the way for black footballers.” Lucas Radebe
“On behalf of the Johanneson family, I would like to take this opportunity to thank Leeds United Football Club and Roc Nation for its decision to include my father, Albert Johanneson, as a face in its efforts to openly acknowledge and celebrate the indelible mark that people of color have made toward the club’s successes, both historically and in the present.
𝑷𝒂𝒗𝒊𝒏𝒈 𝒕𝒉𝒆 𝑾𝒂𝒚 🎨 This mural by @akse_p19 features club legends Albert Johanneson & Lucas Radebe, with current homegrown player @kalvinphillips at the heart of the wall. @RocNation #LUFCxROC pic.twitter.com/QaxdapqGHW
— Leeds United (@LUFC) November 21, 2020
— Roc Nation (@RocNation) November 21, 2020