AC Milan Signs A Strategic Partnership Deal With Jay-Z’s Roc Nation
The Italian giants and one of the most prestigious football club in Italy, AC Milan has partnered with American rap mogul Jay-Z‘s owns Roc Nation company, in a unique and tangible partnership driven by innovation, community, integrity and inclusiveness.
The Italian giants who have been in eight years drought of Scudetto title are approaching their brands in a different angle side from football, as they agree a £75million management agency partnership with Jay-Z‘s Roc Nation, following the success of their ‘From Milan With Love’ event hosted by DJ Khaled with star-studded such as Alicia Keys, Kelly Rowland and Robin Thicke.
AC Milan joins forces with Roc Nation in an area of focus include philanthropy, music programming, merchandise collaboration, brand amplification and creative activation, digital strategy and execution, commercial sales and cultural events and experiences.
Former Arsenal chief turned Milan CEO Ivan Gazidis said:
“Roc Nation is thrilled to embark on this unique partnership with AC Milan. “Both brands possess a strong commitment to the community, which was evident through the success of ‘From Milan With Love’.
“I am looking forward to building on that success by creating more opportunities together that combines the integrity of the club’s rich history and Roc Nation’s signature ability to create and move culture.”
Michael Yormark, Co-CEO of Roc Nation, added:
“AC Milan as a club has always looked to push the boundaries and do things differently. “This ambitious partnership will help us to showcase the power of the AC Milan and Roc Nation brands across the sport.”
Roc Nation is one of the world’s leading entertainment & management company, founded by American Hip-Hop mogul and billionaire businessman Jay Z.
— Roc Nation (@RocNation) July 9, 2020